Healthy living and lifestyles are a strong trend in Sweden, but no other EU country knows less about or is less aware of the link between alcohol and cancer. And given that alcohol is the second most common contributory factor in terms of the global cancer burden, according to the World Health Organisation, this is something we are keen to change. Which is why we hope that this report can help boost knowledge levels and awareness, and increase interest in the issue, both in the health care sector and in society as a whole.